Swarovski Branding Strategies Products - 1819 Words

SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods. 1895 Daniel Swarovski founds the company in Wattens, Tyrol, with the vision of bringing joy to people through crystal. His guiding principle is still followed by the company today: â€Å"To constantly improve what is good.†Ã¢â‚¬ ¦show more content†¦Designers, no matter how edgy or cool, all seem to want to use Swarovski crystals and accept sponsorship. If youre a young designer starting a collection, its great to have crystal in there because it makes it more haute couture, Nadja says. It adds elegance, a seriousness, credibility. In fashion, if you have something to prove, then couture, or at least craftsmanship, is the right track. â€Å" Not only enraptured the fashion world, Swarovski also moved on to the film industry. Some of Swarovskis most high-profile projects have been Moulin Rouge, where the sets and costumes groaned under the weight of Swarovski crystals, Titanic and the recent Bond films. During Oscar season Nadja sets up camp in Los Angeles, and stylists can browse the Swarovski jewellery, shoes and handbags with a view to dressing their clients on the red carpet. These days Swarovski crystals adorn everything from iPods and mobile phones to Maria Sharapovas new Nike tennis dress. They even covered, whisper it, Jordans wedding dress. 4. Marketing Mix Products: The Swarovski Crystal range includes crystal glass sculptures and miniatures, jewelry and couture, home decor, and chandeliers. Theyre best known for imitating â€Å"colored germs† All sculptures are marked with a logo. The original Swarovski logo was an edelweiss flower, which was finally replaced with the current swan logo in 1988 Subsidiary companies: SwarovskiShow MoreRelatedSwarovski Branding Strategies Products1811 Words   |  8 PagesSWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods.Read MoreGraphic Causes A Great Impact On The Consumers Mind3211 Words   |  13 Pages The previous mentioned tagline and graphic causes a great impact in the consumers mind because it evokes both, a feeling or emotion as well as a relation with time; this strategy is called â€Å"Nostalgia†. Basically, the word Nostalgia means â€Å"a preference towards objects that were common when one was younger in adolescence, childhood or even before birth† (Holbrook and Schindler, 1991, p.330) or in another view it can mean â€Å"when a â€Å"love of home† instinct controls one’s emotions and the individual experiencesRead MoreFashion Supply Chains Are Buyer Driven and Characterised by Tiered Production Networks Involving Countries That Offer a Combination of Low Labour Costs, Relevant Skills and Production Capacity. During the Past 20 Years,7846 Words   |  32 Pagesthe promotion of a company and the product offered to the customer. This is defined by (Fill, 2002), â€Å"This strategy refers to an organisation’s preferred orientation and emphasis of its communications with its customers and stakeholders, in the light of its business and marketing strategies. A marketing communication plan is concerned with the development and a managerial process in volved in the articulation of an organisation’s marketing communications strategy†. Marketing communications is theRead MoreGlobalization And India s Rising Demand For Foreign Brands : Lessons For Marketers2079 Words   |  9 Pagesincrease in global competition, companies that strictly adhere to and cater to the needs of the local markets are finding themselves at a disadvantage and gradually losing the competitive advantage that they so much strived to achieve. However, for some products and services the tastes and preferences of consumers in different nations are beginning to converge on some global norm. The rapidly burgeoning globalization is also evident by the visit of US president Barack Obama on the 66th Republic day celebrationRead MoreMichael Porters Three Competitive Strategies2773 Words   |  12 Pageslow cost or differentiation. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus Cost leadership Strategy: This strategy involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. This is achieved by having the lowest prices in the target market segment,Read MoreEmerging Fashion Market Uae1915 Words   |  8 Pagesworld’s fastest growing economies in Asia. o Traditionally , the economy has been largely dependant on trading crude oil, but since both these industries are very volatile depend on market forces, therefore UAE are developing an assertive branding strategy focused on alternatives like tourism, fashion industry, aviation, real estate, high class events exhibitions, in order to put their capitals on world tourism map. Demographical cultural: o Almost all the nations in the middle east are IslamicRead MoreHow Can Amazon Use Positioning to Create a Strong Brand Identity in the Next 5 Years?17302 Words   |  70 PagesManagement Store Branding 2012-2013 Mr. Jos Schils Mr. Ralph Ferwerda Mr. Marten Jan Feenstra Mr. Joe Murphy Konstantin Grusnewitsch Jacqueline Ligtenberg Djuri van der Schaar How can Amazon use positioning to create a strong brand identity in the next 5 years? Leeuwarden, November 2012 Konstantin Grusnewitsch Jacqueline Ligtenberg Djuri van der Schaar Stenden University†¨ Leeuwarden, The Netherlands†¨ 101141 79050 80674 Small Business and Retail Management Store Branding 2012-2013Read MoreEssay on Rose Only13399 Words   |  54 PagesAttractiveness 25 Positioning Options 26 Strategy and Competitive advantage 28 Roses Only Competitive advantage 28 Objectives 30 Roses Only Strategy Options 31 4 Ps (Product, Price, Promotion, Place) 36 Implementation 39 Gantt Chart 40 Measuring, monitoring and adapting 41 Management 43 Adaptation 44 References/Biliography 45 Introduction The following report has been prepared in order to understand the marketing, planning and strategy the company Roses Only has developedRead MoreMicromax Market Analysis10043 Words   |  41 PagesMARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR Acknowledgement Apart from the efforts made by the team, the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitudeRead MoreMarketing and Pandora12905 Words   |  52 Pageswhat is planned.  In this report we point our eyes to a market with good chances of ascension, the Latvian market. During this study, questions were raised both positive and negative to reach a consensus or not to explore the Latvian market by the products of Pandora’s Group. Latvia is a country that gained its independence in 1991 and has faced inflation, bank interventions, the high interest rates, high unemployment rate, political instability and population lose credibility regarding their government

The Two Accounts Of Creation - 1714 Words

Melodie Waddell Professor Lydia Postell English 2111-01 7 July 2015 The Two Accounts of Creation in Genesis When God began to create heaven and earth, and the earth then was welter and waste and darkness over the deep and God s breath hovering er the waters, God said, Let there be light(The Hebrew Bible 94). This is how readers have always started out studying the Bible. Little did they know there was an entirely different account of creation just a little ways down from the first account they see in Genesis. So, is there really two different accounts of God creating the Earth in the Bible? Some people believe yes, others believe, no. Throughout this essay I will be taking a deeper look into the two accounts of creation by comparing and contrasting the time periods, accounts of vegetation, and the animal life that God created. The Bible can be a tricky piece of literature to read, but I am going to break it down to view the accounts in a more in depth view. In the beginning of Genesis we are introduced to God and he is beginning to make the Earth as we know it today. The first book of Genesis discusses the way God just had to speak and his words would bring life to the planet. Genesis 1 takes us on a journey through all six days of creation. Throughout the six days God manages to create the heavens and the earth, the sky, land, stars, all the creatures that live in the water, and all the creatures that inhabit the land. Genesis 2 starts out telling us about what GodShow MoreRelatedEssay Revelation717 Words   |  3 PagesThe creation of the earth and all that is within the earth is mysterious yet miraculous at the same time. Although there are probably hundreds of different accounts, they all seem to be different while almost identical in text. I will be comparing and contrasting between account one and account two in the book of Genesis. In the beginning, according to Genesis in the bible. nbsp;nbsp;nbsp;nbsp;nbsp;In the two creation accounts God is portrayed in two different ways. In the first account GodRead MoreGenesis Wilcox : The Creation Of The Earth, Humanity, And All Accounts Of Life852 Words   |  4 Pagescertain details are different in each of the creation stories, it is concluded that they must be products of two different times. Genesis 1:1-2:4a proposes a cosmocentric account while Genesis 2:4b-3 revolves around an anthropocentric account of creation. Although both accounts foretell the creation of the heavens, the earth, humanity, and all accounts of life, the stories differ by the names for God, methodology, and order. The cosmocentric account of Genesis 1:1-2:4a is the story of how God createdRead MoreEnuma Elish Vs Genesis1352 Words   |  6 Pagesarguments concerning the creation story of both mankind and the universe from the Bible and the Babylonian creation poem the Enuma Elish. There is a debate on whether the two accounts have similarities or one of them borrowed its content from the other. Enuma Elish is a great Assyrian poem which narrates the story of the creation of the world and man. The poem contains what the old empires believed concerning the creation of the universe. This Babylonian and Assyrian poem gives an account of how Apsu (freshRead More Comparing the Flood and Creation in Ovids Metamorphoses and Genesis1083 Words   |  5 Pagesfrom generation to generation, yet two have survived the test of time and criticism.nbsp; The Biblical account in Genesis,nbsp; probably written by Moses around 1500 B.C., and the story of creation and flood in Ovids Metamorphosis, written somewhere between 8 and 17 A.D., have weathered the criticism and become the most famous.nbsp; The Genesis account, however, may be the most prominent of the two accounts.nbsp; Within these accounts, are many similarities, as wellRead MoreThe Creation of the World Essay731 Words   |  3 PagesThe Creation of the World The creation of the earth and all that is within the earth is mysterious, yet miraculous at the same time. Although there are probably hundreds of different accounts, they all seem to be different while almost identical in text. I will be comparing and contrasting between the Priestly account and the Yahwist account in the book of Genesis. Along with these accounts I will be discussing the key elements in the theology of creation and eco-spirituality in the worldRead MoreCreation Essay564 Words   |  3 PagesGenesis 2: 4-25 covers the second of creation, I say the second story because in Genesis 1: 1-28 there is another account of creation to refer to. The creation story in Chapter 1 differs in format to the story in Chapter 2, but they cover all the main details of creation. In Chapter 1 the story of creation is broken up into days and on each day, seven total, God created something in particular. On the first day Chapter 1 reads, In the beginning, when God created the heavens and the earthRead MoreGenesis vs. the Popol Vuh806 Words   |  4 Pagesworld began. Two to be compared are the Genesis account, found in the Bible and the Mayan creation story, known as the Popul Vuh (Book of the Community). From reading these accounts of creation, one can achieve a deeper understanding of the people that the story was written for, including their beliefs, values, and traditions. Not only that, the similarities between the two stories just seem to prove that overall, everything points to God, the Creator. In the book of Genesis, the creation story beginsRead MoreCreation and Evolution Essay979 Words   |  4 PagesCreation and Evolution Two of the main aspects about our reason on this highly sophisticated universe. No one knows which theory is the right one. It has been a mystery for many years to all mankind. Who knows how long until the mystery is solved. Your view could differ from many others around you. This is my view†¦ CREATION Creation focuses on one point: God. The Bible and the Qur’an are the best source for this topic. Christian creation ------------------ Read MoreThe Origin of Man and The Universe699 Words   |  3 PagesCreation and Evolution Explained Have you ever thought about how the world came to be? Most people in the world have. Creation is a Christian’s proof of how the world was made and how everything that was in the world before is still there now, and Evolution is a scientific theory explaining how the world was made and how everything evolved into what it is today. Charles Darwin founded the theory of evolution. It was first called Darwinism. Evolution explains the Big Bang and how everythingRead MoreComparison of Genesis 1 21479 Words   |  6 Pagesstory of creation begins with Genesis 1 and 2, it explains how the world and it’s living inhabitants were created from God’s touch. From Genesis 1 we see how the sky, seas, land, animals, and mankind were created. However Genesis 2 focuses more on the first of mankind, known as Adam and Eve and how they are made to be. In this paper I will compare Genesis 1 and Genesis 2 and what the main idea for creation is in each one, however in my opinion there is no contradiction between the two. Genesis 2

Separating Students Based on Academic Skill Level Free Essays

Khalid Sarsak 22 October 2012 Separating Students Based on Academic Skill Level Separating students based on academic skill level is a topic discussed by many people. I believe that junior high and high school students with special needs, as well as all other students, should be separated based on academic skill level because every person is different. All humans are unique which is what defines each person as their own being. We will write a custom essay sample on Separating Students Based on Academic Skill Level or any similar topic only for you Order Now Not separating students, in my opinion, can have negative results. First, advanced students get held back because teachers must go slower for the students that take more time to learn certain lessons. They begin to get bored and tend to dose off because the material the teacher is going over is too easy for them. For example, when I was in my math class in 7th grade, I would always understand the lessons quickly. Math came easy to me so whenever the teacher was in the middle of a lesson, I would talk to my friends and distract them or I would draw goofy pictures. I wouldn’t take class seriously and sometimes I felt like I should just not come to class. A second reason students should be separated based on academic skill level is because students that need help can get it. Some students that aren’t as academically gifted as others might get disappointed because they are not doing so well in a certain class. They might get stressed too much which can lead to depression and anxiety. If they are separated it would be easier for them to get individual help. Also they will be with students at their same skill level so the class will run more smoothly, they can help each other out, and they will feel more comfortable in class. These issues can be fixed by having all students take an assessment test to evaluate what level each person is in each class. If this would have happened when I was in my 7th grade math class it would have helped me a lot because I would have been ahead in my math classes. Being ahead in my math classes would have helped me because I am currently majoring in computer engineering which needs many math classes. Another reason why students should be separated based on academic skill level is because students that need help or are struggling with a topic might get singled out and made fun of. Their peers might make them feel embarrassed and sometimes insecure to the point where they never ask for help. Some kids are also very shy so they will have a difficult time keeping up with the rest of the class because they won’t ask for help. Similarly, David Raymond, a young dyslexic man, was made fun of and embarrassed in school. In his essay â€Å"On Being 17, Bright, and Unable to Read,† he talks about the hardships of dyslexia that he faced in school. He says â€Å"I just felt dumb. And dumb was how the kids treated me. They’d make fun of me every chance they got, asking me to spell â€Å"cat† or something like that† (197). He shows us how being in a class that he had trouble with caused his peers to single him out which made him feel like he was not smart. He also says in his essay that he wanted to die (197). Anyone that feels like they want to die because of kids making fun of them is never good. However, Raymond attended a summer camp for kids that had dyslexia. He found out that he actually is a smart kid. All the kids at the camp had the same problems that he had so he felt better about himself. He begins to do well in school. In his essay, he says â€Å"Life began to change a little for me then, because I began to feel better about myself [†¦] making vases and pots that teachers said were pretty good† (Raymond 198). Separating David Raymond by putting him with other kids with the same problem helped him cope with his learning disability. He learned new hobbies and other activities that he succeeded with. It also helped him by showing him that he is an intelligent kid because he had a higher IQ than 90% of the camp (198). On the other hand, some people believe that separating kids based on academic skill level may cause some negative things. For example, in his essay â€Å"Of My Friend Hector and My Achilles Heel,† Michael Kaufman discussed how being separated based on academic skill level caused him to become prejudiced towards his friend Hector. Michael Kaufman and Hector were two kids that became neighbors and friends at a young age and grew up together in school. Kaufman was placed in a higher class than Hector, which Kaufman believes, caused him to become arrogant and prejudiced towards Hector in their adult years (148-149). However, there are other ways to stop labeling and prejudices without completely stopping the separation of students by their academic skill levels. For example, schools can have teachers talk about stereotypes, labeling, and prejudices to show how it can negatively affect other kids. This can teach students that labeling kids a hurtful name can cause them to distance themselves from people and become depressed. Also schools can try to teach students about a variety of different people and their cultures so they have a better understanding of their peers. All in all, this world has millions of different people that think differently and have different levels of intelligence. There are many jobs and careers that are different from each other and take different skills to do. Separating students based on academic skill level will not only make a more organized schooling system, but it will also help the students learn at their own pace and set the sights toward their future careers. Works Cited Kaufman, Michael T. â€Å"Of My Friend Hector and My Achilles Heel. † Models for Writers. Eds. Alfred Rosa and Paul Eschholz. 10th ed. Boston: Bedford, 2010. 146-149. Print. Raymond, David. â€Å"On Being 17, Bright, and Unable to Read. † Models for Writers. Eds. Alfred Rosa and Paul Eschholz. 10th ed. Boston: Bedford, 2010. 196-199. Print. How to cite Separating Students Based on Academic Skill Level, Essay examples

The Role of Manager in Organizational Success @Tesco Free Solution

Question - Describe and Evaluate the role of a Manager in an organisation (Tesco PLC)? Answer - Introduction Manager plays a critical role in achieving organizational success. The major challenge of a manager is to provide creative solutions to the organizational issues for ensuring uninterrupted growth. This paper will focus on discussing various management theories and applying it to the real business organizations (Beardwell and Thompson, 2014). In this paper, the management of Tesco will be studied in order to analyze the roles of the manager in an organization. Background of the Organization Presently Tesco has been serving more than millions of customers per week through physical stores and online store. In 1997, Tesco had started its operations in Ireland by acquiring the retail operation of Associated British Food in Ireland. Tesco has been encountering significant growth in Ireland and it has become the leading grocery retailer in Ireland. Presently it has more than 146 stores in Ireland. Tesco Ireland has been significantly focusing on the commitment of purchasing the local for supporting the local suppliers of Ireland. It has been found that more than 11,000 local farms of Ireland are engaged in supplying its products to Tesco. Moreover, the non-organic and fresh milk sold in Tesco is supplied by the farms in Ireland. Fresh pork, lamb and beef re supplied by the Irish farmers in Tesco. Tesco has been significantly encouraging the small community farmers with the aid of Local Supplier Program. This program has been found to be helpful as it permits the local supplie rs for providing high quality products to the nearest Tesco outlets (Tesco plc, 2015). Aims and Objectives of the Assignment The major aims and objectives of the assignment are listed below: Analyzing the roles of manager in organization To discuss the relevant management theories by undertaking literature review Application of the theories in practical context for assessing its relevance Undertaking primary research for analyzing the role of manager in a particular organization Scope of the Study The scope of the study is limited to the four managerial functions in Tesco. It has been observed that the time is a major constraint for undertaking this assignment. Additionally, access to the information of Tesco is restricted. Methodology In this paper, research method has focused on collection of two types of data: primary and secondary. Secondary data are collected from books, journals and authentic websites for analyzing the existing theories and past researches. Primary research has been conducted for analyzing the validity of the management theories in real life. The managers of Tesco have been interviewed and for privacy purpose the names will not be disclosed in this paper. Research Findings Secondary Research The major responsibility of the manager is to think strategically and deliver creative solutions to the organizational problems in order to ensure successful achievement of the organizational vision and goals. The classical as well as modern theories of the management have segments the responsibilities of the manager in four major categories: planning, organizing, leading and controlling. The four functions of the managers are integrated for undertaking the organizational activities. This section will focus on delivering an overview of these four functions on the basis of the past researches, existing theories and management approaches. Planning Planning is consisted of setting different objectives and goals of the organization along with activities which will help in meeting those. The major responsibility of the manager is to consider the external as well as internal conditions for making effective decision and planning. Planning engages various steps such as analysis of the environment which helps in the identification of the critical and potential contingencies which can be encountered by the company in terms of its competitors and economic conditions (Beardwell and Thompson, 2014). Hence, the major activities of planning includes decision making regarding setting goals, forecasting, scheduling, resourcing, setting standards and developing the procedure for monitoring (Pinnington, Macklin and Campbell, 2007). Research scholars have identified three types of planning such as strategic planning, tactical planning and operational planning. Strategic Planning: Strategic planning is associated with the analysis of the threats as well as opportunities in the competitive environment along with the internal strength and weakness of the organization. Strategic planning is formulated for determining the long term activities of the company. The strategic planning of an organization is extensively reliant upon the vision and mission of the organization (McLoughlin and Aaker, 2010). Tactical Planning: Tactical planning is conducted for short term or less than three years. It has been designed for implementation of the strategic plan. Operational Planning: Operational planning of an organization is developed for determining the set of activities of the sub units of the organization in order to achieve the organizational goals. Operational plans are developed for short term which supports the tactical and the strategic plan (Morden, 2007). Organizing Organizing is considered to be one of the most important functions of management which is engaged in the development of the organizational structure that allows allocation of the human resource in order to accomplish the objectives. The structure of the company is a framework and the employees co-ordinate their effort within it. Organizational chart helps in representing the chain of command within the organization. Organizing function is also associated with designing the individual job responsibilities and makes decision regarding duties and targets. Initially the job designing function of the manager was based on the principles of the division of labor as well as specialization (Collings and Wood, 2009). Presently, various organizations have been attempting to establish equilibrium between the requirement for the specialization of the workers and the requirement for workers to have jobs which will entail autonomy as well as variety. Presently managers are focusing on the principle s of team work, job enrichment and empowerment. Organizing engages in determining how to departmentalize or cluster jobs into the departments for co-coordinating the effort effectively. There are various ways for departmentalizing which includes organizing in terms of product, functions, geography etc. Leading Leading is associated with the social as well as informal sources which will helps in influencing the activities of others. Research studies have indicated that the subordinates of the effective leaders will be highly motivated for exerting effort in order to achieve organizational goals. Behavioral scientists have significantly contributed in order to understand the major leading functions of management. Studies regarding personality as well as attitude towards job have provided significant information regarding functions of management. It has been found that understanding the personalities, attitudes values and emotions are important for becoming an effective leader (Kramar and Syed, 2012). Various motivation theories have provided significant information regarding the mechanisms which helps in energizing the workers and enhance productively. Contingency theory is associated with the selection of the appropriate style of leadership at different stages of maturity or the ability along with the willingness of the staffs. Controlling Controlling is associated with ensuring that the organizational performance aligns with the standard. Controlling functions start with establishment of the standard for performance. Therefore, comparison of the actual performance against standard will be undertaken (Katsioloudes and Katsioloudes, 2006). The next step will be associated with taking corrective measures according to the requirement. The standard of performance is expressed in various terms such as cost, revenue, bottom line, number of defective product, quality of customer service etc. Effective organizational control requires the necessity of a plan (Salaman, 2001). It has been observed that planning helps in providing efficient tools for setting standards. Additionally, the management needs a lucid idea regarding the responsibility for deviation from the pre-defined standards. Performance and budget audit are two popular and effective controlling mechanisms. The production and other operational activities of the organ ization are also controlled in order to ensure that those comply with the organizational policies. Primary Research Primary research was conducted for analyzing as well as evaluating the role of manager or the major four functions of the management in Tesco Plc in Ireland. In order to collect primary data, an appointment was fixed with an employee from the top management level and employee from mid-management level. The findings of the primary research have indicated that the major four functions discussed in the secondary research section are performed efficiently by the management of Tesco which has been helping the organization in the achievement of sustainable growth (Salaman, 2001). Planning: It has been found each activity of Tesco is pre-planned. For example, the top level manager of Tesco has stated that the management engages in the planning activity before designing as well as launching a new product in the market. It has been found that the top level management of Tesco is engaged in development of strategic plan. On the other hand, tactical planning and operational planning are undertaken by the mid level management and the departmental mangers respectively (Katsioloudes and Katsioloudes, 2006). Organizing: In Tesco, organizing has been found to be one of the most important functions of Tesco. In Tesco, organizing function is associated with the management of raw materials, human resource as well as fund. Human resource management of Tesco has been significantly focusing on promotion of fair practice so that the staff retention is high. The job description and targets are clearly communicated to the staffs so that the strategic plan can be implemented effectively in order to achieve the desired state (McLoughlin and Aaker, 2010). Leading: Leadership is the major factor for ensuring success of the organization. It has been observed that the effective leadership style has heed in motivating the large workforce and it has made the major contribution in the success story of the Tesco. According to the managers, the leaders have adopted a participative and democratic style of leadership. It focuses on inclusion of the all concerned people in the decision making process. However, it has been also stated that the organization has been focusing on the contingency theory and various managers are adopting the situational leadership styles which has helped in responding to the dynamic business environment (Shekhar Singh, 2012). Leaders in Tesco have introduced several financial as well as non-financial motivations for retaining the talent (Pinnington, Macklin and Campbell, 2007). Controlling: A sound controlling mechanism is needed for the achievement of organizational goals. The interview session with the managers of Tesco has helped in understanding that Tesco has been able to successfully establish a controlling system which has set the standard of organizational performance (Kramar and Syed, 2012). It has set a bench mark for its employees in terms of performance (Holden and Beardwell, 2001). The organizational activities are monitored by the management of Tesco in order to ensure the activities comply with the organizational policies (Katsioloudes and Katsioloudes, 2006). Data Analysis Analyzing the primary and secondary data, an insight regarding the major functions of the managers has been obtained. It has been found that Tesco has been effectively managing the functions of management in order to achieve the objectives of the organization. From the collected data, it can be implied that the Tesco is engaged into serious planning activities for managing the activities of the company. In each and every step, plan along with contingency plan are developed in order to direct the organization into the right pathway. Strategic planning is undertaken by the top management level in Tesco. Both the human resource and raw materials are effectively managed by the managers at Tesco (Beardwell and Thompson, 2014). The organizational structure has focused on effective communication so that the job roles and responsibilities are clearly conveyed to the staffs. Participative and democratic leadership styles are the two major factors which have leaded to organizational growth. Additionally, Tesco has focused on the contingency theory or situational leadership for responding to the dynamic environment. In order to control the organizational activities, Tesco has focused on setting standards for performance (Collings and Wood, 2009). Mor eover, it has established a controlling mechanism for ensuring all the activities are undertaken by complying with the organizational policy (Holden and Beardwell, 2001). Conclusion This paper has demonstrated that the major activities of a manger is planning, organizing, leading and controlling. It has been found that these functions proposed by the social scientists are right in the present business context. Tesco has been focusing in these four activities in order to achieve the organizational goals. References Beardwell, J. and Thompson, A. (2014).Human resource management. Harlow: Pearson Education Limited. Collings, D. and Wood, G. (2009).Human resource management. London: Routledge. Holden, L. and Beardwell, I. (2001).Human resource management. Harlow: Financial Times Prentice Hall. Katsioloudes, M. and Katsioloudes, M. (2006).Strategic management. Burlington, MA: Elsevier Butterworth-Heinemann. Kramar, R. and Syed, J. (2012).Human resource management in a global context. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. McLoughlin, D. and Aaker, D. (2010).Strategic market management. Hoboken, N.J.: Wiley. Morden, T. (2007).Principles of strategic management. Aldershot, England: Ashgate. Pinnington, A., Macklin, R. and Campbell, T. (2007).Human resource management. Oxford: Oxford University Press. Salaman, G. (2001).Understanding business. London: Routledge in association with the Open University. Shekhar Singh, A. (2012). Retailing in 21st Century: Current and Future Trends.Jnl of Product Brand Mgt, 21(3), pp.226-227. Tesco plc, (2015).Tesco plc.